Who we are
A hospitality-born
creative brand agency
specialising in food and drink brands.
What we do
We create programmes, campaigns and experiences
that deliver commercial and cultural impact.
Brands we've worked with
Expanding Our Expertise.
For years, we've helped drinks brands build relevance, advocacy and engagement across hospitality.
Now, with the appointment of James Ooi as Head of Culinary, we're bringing dedicated food expertise to our integrated offering.
From strategy and advocacy to events, production, content and design, we now help brands influence every part of the hospitality experience.
We understand
what drives choice, purchase and advocacy in hospitality.
We combine experience with insight to help brands connect with the AFH channel in a meaningful way.
On the Move
Awards
"Working with Hedonist has been nothing short of exceptional. Their mixology expertise, creative flair, and unwavering support have elevated our drinks offering across key accounts. Their team goes above and beyond - not just crafting standout drinks but also providing tailored solutions that resonate with each brand’s identity. Hedonist brings innovation and reliability to every collaboration. We’re proud to call them our partner."