7Up Mixology Series

7UP needed to re-establish relevance with Gen Z and younger Millennials by inspiring them to rediscover the brand at home. These audiences increasingly look to social for food and drink inspiration, but much of mixology culture feels overly complex and inaccessible.

The opportunity was to reposition 7UP as a simple, versatile essential for everyday at-home moments, cutting through fast-moving social feeds with content that feels native, achievable and worth recreating.

We created a social-first mixology platform designed to make experimentation feel effortless. By stripping mixology back to its simplest form, the series showed how small, accessible additions can transform everyday drinks, consistently framing 7UP as the refreshing base.

The format was built to be instantly recognisable and repeatable, combining a clean, kitchen-led set with close-up, sensory storytelling optimised for Instagram, TikTok and YouTube. Seasonality evolved naturally through ingredients and tone, allowing the series to stay fresh without requiring reinvention.

Crucially, the platform was designed for scale, creating an efficient, modular content system that balanced high production craft with long-term flexibility.

The 7UP Mixology Series successfully repositioned the brand as a fun, flexible ingredient for at-home occasions, inviting consumers to experiment on their own terms.

Across six episodes, the campaign generated over 12.2 million impressions, combining paid and organic reach to drive sustained visibility. Organic performance exceeded benchmarks, with engagement rates reaching 3.1% on Instagram and 11.1% on TikTok, demonstrating strong audience resonance and repeat viewing.

Beyond campaign results, the series established a scalable content framework with lasting commercial value, delivering a future-proof platform that can be continually optimised and expanded without creative reset.