J2O Strategy & Activations

J2O asked us to create a bold new serve strategy, alongside menu and experiential guardrails, designed for hospitality outlets to reflect their refreshed identity. Alongside this, we were tasked with delivering 47 vibrant activations at Slug & Lettuce sites across the UK to boost brand presence at key events such as Flamingo Bingo and Pride.

We built a tiered serve strategy around J2O’s core blends, supported by fresh and versatile imagery for menus and digital. Guardrails ensured the brand appeared consistently across hospitality outlets and live experiences. At Slug & Lettuce, we brought the brand to life with exclusive menus, signature sharers, branded merch and interactive touchpoints including a photobooth, insta wall and glow up artist. A sizzle video was produced to summarise the project internally for J2O, capturing the end-to-end project.

Venues gained clear tools to showcase J2O’s vibrant flavours and create standout serves across hospitality outlets. The activations amplified this further, driving footfall, strengthening brand presence and generating shareable social media moments. Guests left with a lasting impression of J2O’s colour, energy and personality, while the sizzle video provided a compelling internal summary of the strategy, activations, and impact.