KWENCH Sampling Activation
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Driving product trial and brand awareness through high-impact experiential sampling.
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To support the launch of KWENCH, we were tasked with creating a bold and stylish sampling activation that would build brand awareness, drive product trial and on-site engagement, and extend brand presence across every consumer touchpoint.
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From concept to execution, we designed, built, and delivered a two-day activation that brought KWENCH to life in central Manchester. Featuring a bespoke branded kiosk, digital screens, neon signage, a purpose-built KWENCH bench, branded apparel and sampling cups, every element was designed to maximise visibility, encourage social sharing, and create a memorable brand experience.
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The two-day activation delivered 7,000+ samples and generated brand exposure to an estimated 175,000 consumers, creating constant queues and overwhelmingly positive consumer feedback. The bold kiosk design also drove organic social sharing, extending KWENCH's reach beyond the event and creating lasting brand impact.
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"Hedonist are an amazing company to work with, they make it easy to brief in work and always execute to a high standard. They are flexible and always do what is required no matter the brief or the timeframe they have been given. They are the go-to agency for creative forward thinking drinks creation which allows us to show up positively in front of customers."