KWENCH Sampling Activation
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Creating an impactful sampling experience in central Manchester.
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The challenge was to deliver a bold and stylish sampling activation that appealed to KWENCH’s target audience, driving instant on-site engagement while extending brand presence across every touchpoint.
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From concept to execution, we designed, built, and delivered a two-day activation that brought KWENCH to life. Key features included the KWENCH bench, neon signage, pink vinyl flooring, digital screens, and branded cups and apparel, each element curated to amplify impact, spark shareable photo opportunities, and leave a lasting impression.
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The result was a seamless sampling experience, delivered using KWENCH by KFC service techniques, which generated constant queues and overwhelmingly positive feedback for the drinks. The bold design also fuelled organic social impact, with a wave of user-generated content and increased footfall from people drawn to the activation after seeing it online.
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"Hedonist are an amazing company to work with, they make it easy to brief in work and always execute to a high standard. They are flexible and always do what is required no matter the brief or the timeframe they have been given. They are the go-to agency for creative forward thinking drinks creation which allows us to show up positively in front of customers."