Lipton Ice Tea Global Mixology Programme
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Creating and launching Lipton Ice Tea's global mixology strategy in multiple markets.
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Lipton Ice Tea asked us to create a mixology strategy to establish their place in the cocktail market. They wanted a recipe bank to show their market relevance across channels and occasions, supported by a premiumisation plan and a hero serve strategy.
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We built a Mixology Playbook of 50 unique serves supported by taste cards, POS, and creative assets. To bring the drinks to life, we produced photography, lifestyle imagery, and a sizzle video to introduce the programme.
The project was launched to Lipton Ice Tea partners and teams at the EU Conference in Berlin. Across three activations and supporting events, we served 20 bespoke cocktails, each one highlighting the simplicity, versatility, and creativity of Lipton Ice Tea in mixology.
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At the EU conference, we served more than 1,200 drinks over three days and received outstanding feedback from delegates and the Lipton Ice Tea team. From the playbook and recipe assets to photography and video content, we built a full strategy now live in six markets.
"Hedonist are my number one partner for Lipton Ice Tea mixology, consistently delivering thoughtful, creative, and tailored drink concepts. Their professionalism and expertise across both mixology and event delivery mean I can trust them to represent our brand to the highest standards."
- Katarzyna DudekGlobal Marketing Manager AFH
PepsiCo
EU Conference
More Work
"Hedonist are an amazing company to work with, they make it easy to brief in work and always execute to a high standard. They are flexible and always do what is required no matter the brief or the timeframe they have been given. They are the go-to agency for creative forward thinking drinks creation which allows us to show up positively in front of customers."