Mix with Carlsberg Britvic Programme
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A national on-trade programme designed to elevate every mixed serve.
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Carlsberg Britvic approached us to develop a campaign that would educate and inspire bartenders across the UK on-trade, with a clear mission: Elevate Every Mixed Serve. The aim was to position Britvic as the preferred partner for mixed drinks.
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We launched the Mix with Britvic programme through a multi-channel strategy. This included ambassador-led sessions, BII-accredited training, and online resources to upskill 90% of the bar trade. To amplify brand presence, we activated at major events like the Publican Awards and UK Food and Drink Show, creating immersive, high-impact trade stands that captured attention and maximised visibility.
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The programme has strengthened trade engagement and brand visibility, directly driving account conversions for our client. As an ongoing programme, it continues to reinforce Britvic's brands as leaders in the mixed drinks category, securing their industry position and fueling sustained growth.
Behind the scenes
Proof that when we elevate the serve, everyone wins.
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