Tango Halloween Takeovers
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Amplifying Tango’s student engagement through bold activations.
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Tango challenged us to create a bold activation that would increase awareness of Tango as a mixer among students, boost brand engagement, and drive year-round sales. Following a successful 2023 campaign, we’re tasked with taking it to the next level and expanding its impact for 2024.
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In 2023, we laid the foundation for our Tango campaign, creating bespoke cocktails for a Gen Z audience and supporting 10 university venues with branded menus, training videos, and on-site ambassadors. In 2024, we scaled up to 24 venues, introduced the Tango Cherry Bubble Tea serve, and expanded every touchpoint, from enhanced training materials to immersive 3D activations, supported by a social media campaign and themed competition.
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We successfully rolled out the campaign at 24 universities across the UK, significantly expanding Tango’s student market presence. The activation received excellent feedback from university partners, boosted rate of sale, and positioned Tango as a go-to mixer year-round.
Highlights
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"Hedonist are an amazing company to work with, they make it easy to brief in work and always execute to a high standard. They are flexible and always do what is required no matter the brief or the timeframe they have been given. They are the go-to agency for creative forward thinking drinks creation which allows us to show up positively in front of customers."