Our work
Born from hospitality, we understand the power of human connection and approach every project with agility, passion, and creativity.
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We collaborate closely with clients to turn visionary ideas to life.
Glenmorangie "What's My Age Again?" Campaign
For Glenmorangie Original’s shift from 10 to 12 years, we created the playful “What’s My Age Again?” campaign, featuring POS, menus, bottle glorifiers, highball serves, and training videos repurposed for social media. Rolled out across 23 Castle Pubs on Burns Night, the campaign drove consumer engagement while supporting on-trade venues.
Carlsberg Britvic POS Toolkit
We designed POS packs to support Pepsi and Britvic’s new dispense unit rollout, which included recipe cards, imagery, and bar materials. With bold macro shots highlighting flavour and vibrant garnishes, the packs helped pubs showcase serves made with the units, driving adoption across the UK.
7UP Taste of Dublin
We returned to Taste of Dublin with 7UP for a premium mixology activation showcasing 7UP’s versatility. Inspired by Asian fusion, we created bespoke serves, shot fresh content, designed custom apparel, managed staffing, and hosted live mixology sessions. The high-energy activation saw 6,500+ drinks served.
PepsiCo ILTM Luxury Brand Activation
Our team travelled to the stunning shores of Cannes, France, where we delivered a premium activation at the International Luxury Travel Market for PepsiCo. With a breathtaking beachfront backdrop, we designed and delivered a bespoke cocktail menu featuring Pepsi, Lipton, and 7UP, blending creativity with premium mixology.
Lipton Ice Tea EU Conference
We collaborated with Lipton to create a global mixology programme, developing a fully curated playbook launched at Lipton’s EU Conference in Berlin. Across the conference and supporting events, 20 unique drinks were served, showcasing Lipton's simplicity, versatility, and creativity in cocktails.
"Hedonist played a key role in a recent and successful UK & European new business pitch! They are brilliant at interpreting a brief to deliver exactly what’s needed. Whether is products, POS or operations implementation they cover it all."